![moca museum validation moca museum validation](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ca56b962624163.5d483d71b3d1e.jpg)
And artists and collectors can now share spaces, collaborate and connect through art in virtual environments from anywhere in the world. This information was clearly stated.Digital curators can produce more shows and react to important cultural trends and events in real time. Through usability testing, users did not realize there were 4 locations associated to this museum. To help users find information and reduce confusion, Programs was changed to Events. Instead, a majority of users gravitated towards the Events label. After conducting a card sorting research, findings show that a very low percentage of users were categorizing activities and events under Programs. In the original design, activities and events were found under Programs. “Activities available” and “calendar of events” were also highly sought after information. Understanding that users read/scan from left to right, the Visit label was moved to the left, making it easier to find. In the original design, Visit is located on the right, making it the last label in the global navigation. All of which can be found under Visit, making the label, high priority. We are looking for a level of agreement that is higher than 65%.Īccording to user interviews, primary goals were: 1) Hours of operation. The goal was to determine whether the current labels are suitable or if they needed to be replaced. “Collection” - Subcategory is in a drop down menu located in the upper right.Ī card sorting research was conducted to validated/invalidate current labels and labels for consideration. “Exhibitions” - Subcategory is in upper left. “Visit” is the most sought after category. The other is located in the hamburger menu. There are two global navigations, with similar but not identical categories - Confusing. Where are these artwork located? - Confusing.ĭid not expect to find events under this label - Confusing.ĭid not expect to find Membership & Donor information under this label - Confusing. Hovering over an image did not reveal location of exhibition like on homepage - Inconsistent.īody copy, line length is too long - Difficulty to read. All exhibitions were placed on the same page without an option to filter. Hovering over “Los Angeles” will reveal the primary nav - Unclear and unexpected.ĭifficult to determine the location of each exhibition. Problematic on mobile since hover is not available.Ĭlicked on “MOCA Grand” - Did not expect to see “Visit” page.
![moca museum validation moca museum validation](https://www.shockinglydelicious.com/wp-content/uploads/2017/05/Au-Lac-in-Downtown-L.A.-480x231.jpg)
Need to hover over image to reveal location. To find pain points, confusions, and inconsistencies, an expert review was conducted on the current website. Users wanted to find the following information: Five user interviews were conducted to determine user’s wants and needs. The goal was to determine users’ primary goal(s) when visiting a museum website. I was responsible for the User Experience (UX) and User Interface (UI) Design. The goal was to create a user-centered website that addressed users’ needs, goals and pains to improve the user experience by making it easier for users to find information and accomplish their tasks. In addition to exhibitions, MOCA engages audiences through events and educational programs. There are 4 locations - 3 are located in Los Angeles, California and 1 is located in Moapa Valley, Nevada.